At OSB, we're fully transparent about our revenue model. Our main source of income comes from affiliate marketing, and we may earn a commission when users interact with or sign up through affiliate links. This revenue helps support our site and editorial operations. Our commercial relationships do not determine our editorial conclusions or sportsbook ratings.
What is affiliate marketing?
Affiliate marketing is one of the ways OSB earns revenue. We include affiliate links to various sportsbooks on our site. When you click one of these links and sign up or complete another qualifying action, we may receive a commission. Using an affiliate link does not change the price or offer available to you. This revenue helps support our site and editorial operations.
Editorial independence
Despite our affiliate business model, our main priority at OSB is following our editorial policy. Affiliate commission does not determine sportsbook ratings, and commercial partnerships do not determine our editorial conclusions. We apply the same review standards outlined in our sportsbook review methodology, regardless of a sportsbook's commercial value.
Not every sportsbook we recommend is a partner. We also feature sportsbooks that we don't have a commission-based relationship with. These are included based on our editorial review standards and the findings of our reviews. Sportsbooks without an affiliate relationship do not include affiliate links.
Whether a sportsbook is a partner or not, we apply the same review standards. Affiliate partners can still receive criticism or lower ratings where our review findings support it. This approach helps ensure that the recommendations you see on OSB are based on our review standards, not commission alone.
Our commercial partners
OSB currently has commercial relationships with selected sportsbook operators. These relationships may allow us to earn a commission when readers use qualifying affiliate links. Commercial relationships do not determine our editorial ratings, conclusions, or recommendations.
How we choose our partners
We choose commercial partners based on our experience in the online sports betting industry and our assessment of factors such as operator reputation, licensing, player safety, payment reliability, product quality, customer support, and responsible gambling standards. You can read more about how we test and review sportsbooks.
Commercial partner selection is separate from our editorial review and rating process. A sportsbook's commercial value does not override our review standards or determine its editorial rating, conclusions, or recommendation status.
What happens if a partner no longer meets our standards?
If an affiliate partner develops significant issues or no longer meets our standards, we assess the editorial and commercial implications separately. Depending on the findings, we may update the sportsbook review, reduce or otherwise update the sportsbook's editorial rating, or remove the sportsbook from our editorial recommendations.
Separately, we may reconsider or end the commercial relationship. If the issues also meet our blacklist criteria, we may assess whether the operator should be added to our sportsbook blacklist. Where appropriate, we update relevant disclosures or pages to reflect changes to the commercial relationship or editorial status.
Questions about our affiliate relationships
If you have questions about our affiliate relationships, commercial disclosures, or how affiliate links work, please contact the OSB team.
