Today, in 2025, Sportingbet remains a strong player in regulated European markets, licensed in jurisdictions such as the UK and Spain, and providing access to a wide range of pre-match and in-play betting options. However, Sportingbet does not accept bettors from the United States, as it is not licensed to operate within any U.S. state. Its focus remains firmly on Europe and other regulated international markets.
Sportingbet Review

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NOTE: Sportingbet does not hold a license to provide betting services in the US. As such, US-based bettors cannot place bets on this online sportsbook. Why not check out one of our offshore sportsbooks instead?
Sportingbet was founded in 1998 in the UK, quickly growing into one of the most recognizable names in European online sports betting. The brand changed hands in 2013, when parts of its business were acquired by William Hill and GVC Holdings (now known as Entain PLC). Under Entain’s ownership, Sportingbet has continued to operate as a distinct brand, offering its own odds, promotions, and sportsbook experience.
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Our Sportingbet Rating
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Sportingbet Sign Up Process
Opening a Sportingbet account is a quick and easy process, with customers needing to fill out the typical mandatory fields, adding in security information and choosing preferences such as account currency, odds display and whether you want to receive marketing information pertaining to the latest offers. Once you have agreed to the terms and conditions, you can then make a first deposit with Sportingbet, choosing from the variety of payment methods available including debit and credit card.
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Sportingbet Bonuses
There is a free £50 bet offer at Sportingbet which means that you can place a first bet with this bookmaker knowing that it will be refunded as a free bet should your selection(s) lose. It’s a generous offer and means that it’s a win-win situation when you make a first deposit and bet with this bookmaker. You need to make sure the odds for this qualifying bet are 1.5 or greater; while a winning first bet will see you get double rewards points on your bet. You get more reward points every time you place a bet.
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Sportingbet Website
Sportingbet take the usual step of having an In-Play sports bar at the foot of every page, with the menu changing according to which part of the website you have visited. It means you can quickly access live betting at any given time, while the homepage is given over to the latest football coupon and the latest betting highlights. The sports menu is unusually listed in a horizontal menu where only the most popular sports are initially visible, although the site loads very quickly and placing a bet is straightforward.
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Sportingbet Betting Options
Sportingbet now offers betting action across more than 90 different sports, with up to 30,000 bets available daily. This makes it one of the widest selections on the market, giving players everything from major global competitions to more niche events. Football, basketball, and tennis remain standout categories with extensive pre-match and in-play coverage, while horse racing and other popular sports continue to feature prominently. Big matches often come with close to a hundred or more markets, ensuring punters have plenty of ways to get closer to the action.
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Sportingbet Betting Odds
Sportingbet list the most popular bets on the homepage and the odds are pretty competitive across several sports, with the firm consistently betting to a margin of roughly 105%. For horse racing, punters can enjoy forecast and tricast betting in addition to taking a price although best odds guaranteed is not available here. Nevertheless, Sportingbet are good at offering enhanced place terms and are also quick to price up football specials such as next manager markets or player transfer odds.
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Sportingbet Live Betting
Sportingbet have always been among the market leaders when it comes to In-Play wagering, with the bookmaker covering obscure football leagues in addition to the popular ones to ensure that customers nearly always have live odds available. There are lots of ATP and WTA tournaments covered on the In-Play console, with the bookmaker presenting every imaginable live market for most matches. There are also match bets offered for horse racing which update as the action unfolds as the traders choose two horses for this market.
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Sportingbet Customer Support
Sportingbet provides a comprehensive customer service experience, giving players multiple ways to get support. You can reach the team via secure direct messages on Facebook, X, and Instagram, or use the built-in live chat, email, or phone support. In addition, Sportingbet offers a library of helpful FAQ-style guides and blog pages that address common issues and troubleshooting steps, making it easy for customers to find quick answers.
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Sportingbet Payment Methods
Sportingbet now supports a broad range of modern deposit methods, making it easy for customers to fund their accounts quickly and securely. Options include Aircash Pay, Google Pay, Apple Pay, and Instant Bank Payment, alongside region-specific services such as PIX and Interac e-Transfer. Popular e-wallets like Luxon, Neteller, Skrill, PayPal, and InstaDebit are also accepted, as well as Paysafe, Trustly, and Sofort for seamless online transactions. Traditional card payments remain supported, with Maestro and Mastercard available across most markets. This extensive choice ensures Sportingbet players can select the payment method that best suits their location and preferences.
Sportingbet Sportsbook Review
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