Sportingbet Review 2026
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NOTE: Sportingbet does not hold a license to provide betting services in the US. As such, US-based bettors cannot place bets on this online sportsbook. Why not check out one of our offshore sportsbooks instead?
Sportingbet was founded in 1998 in the UK, quickly growing into one of the most recognizable names in European online sports betting. The brand changed hands in 2013, when parts of its business were acquired by William Hill and GVC Holdings (now known as Entain PLC). Under Entain’s ownership, Sportingbet has continued to operate as a distinct brand, offering its own odds, promotions, and sportsbook experience.
Today, in 2025, Sportingbet remains a strong player in regulated European markets, licensed in jurisdictions such as the UK and Spain, and providing access to a wide range of pre-match and in-play betting options. However, Sportingbet does not accept bettors from the United States, as it is not licensed to operate within any U.S. state. Its focus remains firmly on Europe and other regulated international markets.
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