Kansas Sports Betting Market Continues to Grow

As many wonder whether online sports betting in the United States is reaching its growth cap, the Kansas sport betting market just reported another month’s worth of growth.

The latest wagering-handle data for The Sunflower State is officially in. It covers volume for sports betting in Kansas throughout October 2025. As Sol Fayerman-Hansen writes for RG.org, the returns are encouraging to key stakeholders:

“Kansas sportsbooks handled $306,043,913 in October 2025, marking a steady late-season climb as the state pushed past September’s totals. Operators generated $12,687,085 in gross gaming revenue, producing a 4.15 percent hold, and returning $1,268,708 in monthly tax payments to the state. The low hold percentage was consistent with national trends during October, when NFL betting heavily favored public sides and led to reduced operator margins across multiple states. Even so, the increase in handle shows that engagement among Kansas bettors remains high deep into the football season.”

The last line touches upon a growing concern in the industry. Kansas sports betting has not been live since September 2025. Meanwhile, sports betting in the United States is now more than seven years old. The Supreme Court of the United States overturned the Professional and Amateur Sports Protect Act back in 2018. Individual states have had the latitude to green light sports betting ever since.

Overall, the sports betting industry—and Kansas sports betting market, in particular—remain relatively young. But as the years go by, interest can wane. Alternative trends also emerge. This can lead to leveling off. Companies, in turn, are left scrambling. Corporations never seem to adequately account for the absence of infinite growth. After all, there are only so many people on the planet. The popularity of sports betting in the USA will eventually peak.

Kansas Sports Betting is Enjoying Banner Year Despite Concerns

Amid all the consternation over the direction of legal sports betting, The Sunflower State is having its most lucrative year yet.

For the 2025 calendar, Kansas has raked in just under $11 million in revenue from sports betting taxes. If the current monthly average holds, they’ll wind up earning over $13 million in tax revenue from sports betting.

Assuming The Sunflower State hits that mark, it’ll be the most they’ve ever made. Last year’s return is the watermark. Kansas earned $12.7 million in sports betting tax revenue. The new projections only represent a 4 percent increase. That doesn’t seem like much. But as we already noted, certain months have been leaner because of the public outperforming expectations at the sportsbooks.

At this rate, Kansas sports betting volume may be a more accurate read on the state of the industry. And it is passing the sniff test there.

After taking in over $300 million in total bets during October, Kansas is at roughly $2.17 billion for the year. This puts them on pace for approximately $2.6 billion the entire year. If that is where they end up, it will represent another 4 percent increase over last year’s $2.5 billion.

This, again, may not seem like much. But the forecast is ultra-conservative. November and December are huge volume months for the industry. We are entering the time of year in which betting on the NFL and betting on college football are reaching their natural crescendos. Not surprisingly, in 2024, November and December yielded two of the three highest-volume Kansas sports betting months. When all is said and done, the yearly handle could be closer to $2.8 billion or even $3 billion. And at that point, the state is looking at a 12 to 20 percent annual increase.

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The question, of course, is whether Kansas can keep this up. The sports betting industry is in a weird spot. Tax rates for sportsbooks are rising in certain states. The proliferation of sports prediction markets as alternatives will eventually eat into bottom lines. And like we said before, interest could be peaking.

While there are no guarantees for what’s to come, the Kansas sports betting market is better suited to navigate any blips in the industry.

The tax-rate is steady (for now). Prediction markets do not loom as an existential threat, because Kansas sports betting was legal before they became mainstream. Yet, the market also isn’t so old that it’s worried about the novelty wearing off.

Steady operating margins combined with the other circumstances sets the stage for industry to keep growing. The numbers reflect as much. As Fayerman-Hansen relays:

“October's $306.0 million handle reflects the state’s continued growth even as operator margins declined. The 4.15 percent hold was higher than September’s 2.90 percent but still well below the 2025 high-water marks seen earlier in the year. Kansas bettors were active across NFL, NCAAF, MLB postseason, and early NBA slates. The volume increase shows the market is stable, engaged, and highly responsive to major sports cycles—even when outcomes tilt in favor of bettors, as they did nationally throughout October. With a cumulative 2025 handle now surpassing $2.33 billion, Kansas remains a mid-tier market producing consistently strong per-capita betting activity.”

Mid-market designations may not garner much fanfare. Perhaps they should. Gone are the days sports betting markets could count on abnormally large growth. Sustainable, gradual growth is more valuable, because it can last. And at the moment, it appears Kansas’ growth falls under the latter umbrella.

Take a look at this list of the top online sportsbooks so you can find one that works for all of your sports betting needs: