The company was founded in 1999 and are fast approaching the 1 million customer mark, with seven million transactions processed every day. A fixed-odds product was recently launched which is powered by the exchange and creates competitive prices, with bookmaker Blue Square having been acquired.
What's in it for you?
- Competitive betting odds
- Go Mobile - Betfair app Download
- Exciting Live Racebook Action
- SIGNUP BONUS: Bonus
Summary of our BetFair Sportsbook Review - Betfair are the world’s leading sports betting exchange who differ from traditional bookmakers in the sense that customers provide the liquidity on both sides of the market. That allows you to back or lay a team with betfair taking commission from winning bets.
Our Betfair Rating:
Sign Up Process
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BetFair Sportsbook Review
BetFair Sign Up Process
It’s a three-step process at betfair which is a simple case of registering a few personal details, adding in funds and then you can start to place bets. You have to choose a username and password, while you are also requested to add a security question / answer and there is a field where you can enter a promo code or referral code. Betfair will then send you a confirmation email and you can receive regular correspondence regarding the latest free bets and offers which require opting in.
You can enjoy a free bet when you register a new betfair account, with new customers required to place a first bet between £5 and £50 at odds of at least 1/5. Once this bet has been settled, betfair will credit you with a free bet to the same stake. There are also several other promotions available at the betfair site including money back on Both Teams to Score accumulators if one leg lets you down. There are also commission-free days at the site where you can land 100% of any winnings.
Both the betfair exchange and fixed-odds product are technological feats, with the operator having won awards for this revolutionary offering which has transformed the sports betting landscape. Customers can now bet on both sides of the market and effectively create their own book at betfair, while there is the option to back at big prices and lay at small prices to make a profit before the sporting event has finished. Despite a wealth of data, the pages load fast and bets are processed quickly.
BetFair Betting Options
When it comes to fixed-odds betting, you can find around twenty sports covered, while there are several more at the exchange. The striking aspect of betfair’s service is the Cash Out feature where there’s the chance to take a profit before the end of a football match. It puts customers in control of live bets, with you having the opportunity to take your winnings or alternatively cut any losses. This feature is also available for multiple bets and that includes the sport of horse racing.
BetFair Betting Odds
The betfair fixed-odds product boasts competitive odds and this is especially the case when it comes to the exchange, with tiny margins on show thanks to the unique way in which customers effectively seed the market. It means that you are likely to enjoy bigger odds at betfair than a traditional bookmaker and that’s especially the case if you are looking to back the outsider for a particular sporting event. Golf punters especially favour betfair as enormous prices are on offer that can be traded for a profit throughout a tournament.
BetFair Live Betting
Another area where betfair are particularly strong, with the Cash Out feature making this operator even more attractive, although it’s actually more profitable to use the exchange to trade out of bets as betfair will take commission on the fixed-odds product for offering you a profit. Horse racing, tennis, cricket and rugby punters can enjoy a first-class service which supersedes the bookies as no traders are required to offer live prices so customers bet against each other as the action unfolds.
BetFair Customer Support
Betfair have a well-staffed customer service department although there is an absence of Live Chat and this operator could do more to outline their points of contact at the website. However, the staff are well-trained and polite when you speak to them by telephone, while email responses are very quick and efficiently dealt with. You can also use Twitter to contact the Betfair Helpdesk and this will also trigger a fast response, with the UK Helpdesk available between 7.30am and midnight seven days per week.
BetFair Payment Methods
UK customers generally use a debit card to fund their Betfair account, with Delta, Solo and Maestro all accepted. Credit cards are also a popular method of transferring funds and will incur a 1.5% processing fee, while the same applies to PayPal and the minimum deposit amount here is £5 rather than the standard £10. Other free payment methods include Neteller, Moneybookers and ClickandBuy, while Bank Transfer, Western Union and cheques are also accepted, with withdrawals taking between 2 and 5 working days.