Why have the Rams shortened in the Super Bowl odds?

The Rams have shortened because of their aggressive offseason, led by the addition of Myles Garrett, the return of three-time NFL Defensive Player of the Year Aaron Donald from retirement, and the contract extension for Matthew Stafford. With Stafford, Puka Nacua, Davante Adams, Donald, and Garrett all on the roster, bettors are backing Los Angeles as a genuine Super Bowl favourite.

Who are the biggest Super Bowl odds risers?

The Los Angeles Rams are the biggest risers in the Super Bowl futures market. Though the Rams opened as Super Bowl favorites, they’ve shortened from +800 to +450 since this betting market opened. After strengthening their roster during the offseason, they are the only team with Super Bowl odds shorter than +1000 and are now being viewed as one of the most complete teams in the NFL.

Which teams have fallen in the Super Bowl market?

The Seattle Seahawks and Philadelphia Eagles are two teams that have lost some momentum in the market. Seattle are the defending champions, but repeating is always difficult, while Philadelphia is still adjusting after a disruptive offseason and changes to their wide receiver room.

Are the Kansas City Chiefs still good value?

The Chiefs could still be one of the best value plays on the board. Patrick Mahomes and Andy Reid are rarely available outside the very top group of favourites. If Mahomes looks like his old self as the regular season gets underway, Kansas City’s current price could shorten quickly. In the past month, it’s already dropped from +1600 to +1500.

Which Super Bowl dark horse is worth watching?

The Chicago Bears are one of the most interesting dark horses. Super Bowl odds on the Bears shortened again this month, going from +2500 to +2200. Ben Johnson is among the NFL’s most creative and innovative head coaches. Caleb Williams gives them a high ceiling, and if he continues to develop this season, Chicago could quickly move from outsider to serious NFC contender.

NFL Betting News This Month | Latest Super Bowl Odds, Market Watch & MVP Favorites | September, 2026

By Seb Blasco, Updated on: Sep 1, 2026

Table of Contents›

Biggest NFL betting storylines this month
Latest NFL Betting News
Should you bet a first-time Super Bowl winner?
NFC South is NFL's most wide open division
Super Bowl odds movers: biggest risers, fallers and value bets
NFL previous news updates

Already the betting favorites to win this season’s Super Bowl, things just keep on getting better for the Los Angeles Rams. On the eve of the NFL regular season, defensive tackle Aaron Donald announced that he was coming out of retirement. He signed a one-year, $20 million contract with the Rams.

The three-time NFL Defensive Player of the Year hasn’t played an NFL game since announcing his retirement on March 15, 2024. Still, the announcement of Donald’s return sparked some significant line movement in the Rams’ Super Bowl odds. LA shortened from +550 to +450 as the chalk to win the big game.

The NFL Super Bowl betting trends are definitely trending toward the NFC. NFC teams have won four of the past six Super Bowl games. Despite that reality, NFC teams are not dominating this season’s Super Bowl futures market.

Beyond the Rams, the reigning Super Bowl champion Seattle Seahawks (+1200) are the only NFC team among the top nine contenders. The Buffalo Bills (+1000) have shorter odds than Seattle. Then you have the Baltimore Ravens (+1300), Kansas City Chiefs (+1500), Houston Texans (+1800), Denver Broncos (+1800), Los Angeles Chargers (+1700), and Cincinnati Bengals (+2000) – all from the AFC – before you get to the Dallas Cowboys and Detroit Lions, two NFC squads that are also given a betting line of +2000.

It’s worth noting that since Denver played in Super Bowl 50, only New England and Kansas City have won Super Bowls for the AFC.

Futures markets are now reacting to roster moves, quarterback health, contract situations, rest advantages, and training camp reports. For all your news, views, and analysis, check out NFL betting.

Biggest NFL betting storylines this month

.@trevorlawrence is using the science behind sweat to stay sharp 🙌 @Gatorade pic.twitter.com/Z34Iywu7La

— NFL (@NFL) September 1, 2026

— NFL (@NFL) September 2, 2026

Latest NFL Betting News

Rams Defense is Scary Good

Should You Believe in the Chiefs?

Can Buffalo Finally Clear the Final Hurdle?

The AFC L-East

Shortening to +450 as the chalk to win the Super Bowl, there hasn't been this much buzz about the defensive front of the Los Angeles Rams since the days of the Fearsome Foursome, when Deacon Jones, Merlin Olsen, Rosey Grier, and Lamar Lundy terrorized NFL QBs. With Aaron Donald joining two-time NFL Defensive Player of the Year Myles Garrett in the front four, the LA defense is going to be an immovable object. Donald, Lawrence Taylor, and J.J. Watt are the only players in NFL history to be three-time NFL Defensive Player of the Year.

Patrick Mahomes has signed a historic extension that keeps him under contract with Kansas City through the 2033 season. The deal is significant not only because it keeps Mahomes tied to the Chiefs deep into his career, but because it shows the franchise has no major long-term concerns about his recovery from last season's knee injury. Taylor Swift's favorite NFL team is currently priced at +1500 in the Super Bowl futures market, which feels unusual for a team led by Mahomes and Andy Reid. The obvious reason is uncertainty. Mahomes is coming off the ACL and LCL tear suffered late last season, and the Chiefs' offense has not looked fully convincing for a couple of years. If Mahomes is close to himself by September, +1500 could quickly disappear. KC has played in five of the past seven Super Bowl games.

After years of coming close without getting to light the victory cigar, the Buffalo Bills made a change at the top. Sean McDermott was out as coach, giving way to Joe Brady. QB Josh Allen remains an NFL MVP favorite, and Buffalo's offense will always put up points. Brady is considered an outstanding game planner. It's the defensive letdowns that too often let down the Bills. The only NFL team to play in four successive Super Bowls, the Bills remain winless in the big game, but at +1000, are the AFC's top betting choice to reach the Super Bowl this season. Buffalo is +400 to win the AFC Championship Game and +425 to be the top seed in the AFC playoffs.

Analyzing the Super Bowl chances among AFC East teams, the opening to Charles Dickens' A Tale of Two Cities comes to mind. It was the best of teams; it was the worst of teams. The Buffalo Bills are the +1000 second betting choice to win the Super Bowl. Last season, it was the New England Patriots who represented the AFC in the Super Bowl. They're +2000 to get back there again. Then you have the Miami Dolphins and New York Jets, who are two of the three longest shots to win this season's big games. The Jets, the first team from the old AFL to win the Super Bowl, are +40000 to do it this season. At +80000 odds are the Dolphins. They were the first NFL team to play in three successive Super Bowls and the first AFC team to win back-to-back Super Bowl games. Only the Arizona Cardinals (+100000) show longer odds to be Super Bowl champions.

Should you bet a first-time Super Bowl winner?

An NFL prop bet offered at Bovada asks whether this year's winner of the big game will also be a first-time Super Bowl winner. The betting line favors no at -245. It's +180 that this season's winner will be lifting the Vince Lombardi Trophy for the first time.

That's an intriguing play, to be honest. The second betting choice to win the Super Bowl at +1000 is the Buffalo Bills. The Bills have played in four Super Bowls, but are 0-for-4 in those games.

Among the other top contenders in Super Bowl futures markets, the Houston Texans (+1800), Los Angeles Chargers (+1800), Cincinnati Bengals (+2000) and Detroit Lions (+2000) are all still seeking their first Super Bowl win. The Texans and Lions have never even played in the big game.

The Jacksonville Jaguars (+3500), Minnesota Vikings (+4500), Carolina Panthers (+9000), Atlanta Falcons (+12500), Tennessee Titans (+12500), Cleveland Browns (+25000), and Arizona Cardinals (+100000) are also without a Super Bowl win.

NFC South is NFL's most wide open division

In NFL divisional betting, no market offers greater value than the NFC South. Any team in this division could win it all. And any team could appropriately go south.

The Tampa Bay Buccaneers, with QB Baker Mayfield playing out the final year of his contract, are the +175 chalk to win the division. Tampa Bay finished last season on a 2-7 skid and wound up 8-9.

Led by young QB Tyler Shough, the New Orleans Saints won four of their last five games to finish 6-11. They are +265 to win the division.

The defending divisional champion Carolina Panthers (8-9) can be had for +310. Injury-riddled at QB, the Atlanta Falcons (8-9) are the longest shot to be NFC South winners at +360.

Super Bowl odds movers: biggest risers, fallers and value bets

Biggest risers

Los Angeles Rams (+450)

The biggest risers on the board are the Rams. Already viewed as one of the strongest teams in the NFC, the Rams have now moved to the top of the Super Bowl market after a huge offseason. The addition of Myles Garrett and Trent McDuffie, and the return of Aaron Donald, couples a tremendous defense with an explosive offense. On paper, the Rams are looking to be the most complete team in the NFL. Their price has shortened to around +450, with BetNow listing them as the team leading both ticket count and money in the Super Bowl futures market.

Kansas City Chiefs (+1500)

Kansas City's odds shortened from +1600 to +1500 over the past month, but is it fool's gold? Quarterback Patrick Mahomes is coming back from major knee surgery. He's expected to be good to go for Week 1. Meanwhile, his No. 1 wide receiver Rashee Rice underwent knee surgery in June. He did so while in jail on a probation violation.

Chicago Bears (+2200)

The Bears made another quantum leap in August. The Super Bowl odds on the team shortened from +2500 to +2200. The combination of an innovative offensive genius as head coach in Ben Johnson and a potential Pro Bowl QB in Caleb Williams is difficult to overlook. Chicago should win the NFC North and then, who knows?

Biggest Fallers

Seattle Seahawks (+1200)

The defending champion Seahawks slipped again in August despite last season’s Super Bowl win. Seattle lengthened from +1100 to +1200 to repeat as Super Bowl champions. They remain a serious NFC contender, but the market has clearly reacted to the Rams strengthening. Repeating is never easy, and bettors appear less convinced that Seattle should still be viewed as the team to beat, especially in the rugged NFC West. It doesn't help that at RB Kenneth Walker III is gone, and Zach Charbonnet is recovering from a late-season ACL tear.

Denver Broncos (+1800)

The Broncos are the bouncing ball in the Super Bowl futures market. In June, they were +1800. July saw them lengthen to +2000. And now, they've shortened again to +1800. Here's the key question: Would Denver have beaten New England in last season's AFC Championship Game if QB Bo Nix hadn't suffered a broken ankle?

Philadelphia Eagles (+2000)

The Eagles slid again in the Super Bowl futures market. Philly was +1600 in Super Bowl futures two months ago. The Eagles were +1800 a month ago. On the eve of the NFL regular season, oddsmakers have again lengthened Philadelphia's chances to +2000. Dealing WR A.J. Brown to the Patriots remains a puzzling decision.

Best value left on the board

Houston Texans (+1800)

They should make short work of a weak AFC South Division, and that could help the Texans to gain a better seeding in the AFC playoffs. If the offensive line can stay healthy enough to protect QB C.J. Stroud, this is a team that will win a lot of games simply on the strength of their defense. The addition of RB David Montgomery will also take some of the pressure off Stroud.

Minnesota Vikings (+4500)

The Vikings have shortened from +5000 over the past two months, but this remains a terrific price to get on a team that certainly could win the NFC North if the Bears falter. Elite defensive play in all areas on that side of the ball makes the Vikings a contender to win each week of the season. Kyler Murray is giving them the expected bump at QB over last year's starter, JJ McCarthy. Remember that Seattle, last season’s champs, were +6000 to win the Super Bowl in the NFL preseason.

NFL previous news updates

[August 2026]: The Los Angeles Rams and Seattle Seahawks are the only NFC teams among the top nine in Super Bowl futures markets.
[July 2026]: NFL training camps are in full swing, and the preseason games will soon be getting underway.
[June 2026]: Patrick Mahomes has signed a historic extension with the Kansas City Chiefs.
[June 2026]: The Los Angeles Rams are the early-season favourites to win Super Bowl LXI.
[May 2026]: The Atlanta Falcons have emerged as one of the league’s most talked-about teams following an aggressive offseason, and their Monday Night Football clash with the Los Angeles Rams is already generating a buzz.
[April 2026]: The NFL Draft wrapped up, and betting boards reacted quickly. Teams that added impact talent across all seven rounds saw their futures adjust, while additional free-agent moves continued to influence the market.
[March 2026]: Trade activity across the NFL began moving the odds, with several major player deals creating immediate changes in division races and Super Bowl pricing.
[March 2026]: Free agency had a major effect on futures markets, as teams that landed top quarterbacks or key defensive stars saw their odds improve sharply, in some cases moving from around +2000 to +1200.
[February 2026]: Super Bowl LX brought the market to a close, with the Seattle Seahawks beating the New England Patriots 29–13 and Kenneth Walker earning Super Bowl MVP.

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Meet the author

Seb Blasco

Seb Blasco has a background spanning journalism, sports betting, and filmmaking. After earning a degree in sports business with a focus on European football, he began his career as a sport betting analyst, working with major broadcasters and sports betting firms. More r...